You've planned your conference for a year.
Flyers, advertising, no expense was spared.
You packed the stadium.
Your presentation was great.
Your audience is eager to order.
You splash your phone number and web site up on a slide. It's in your promotional materials too.
One week later, you're still waiting for the phone to ring.
Unfortunately, nobody remembers your phone number or your web site. They lost your promotional materials. They're still interested, so maybe they will Google you, TOMORROW.
That great conference turned out not so great, with few conversions to actual sales.
Want people at a conference to remember how to reach you?
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